If NOYC is really serious about Personal Floatation. NOYC(The Group) should take a page from the first responder playbook. Make great fitting safety gear available to group members at discounted prices. Even fund raising subsidized commercially sponsored events.

Great PFD fittings and subsidized sails at group events. Something like make every Saints Game a PFD onsite fitting and sales event. Even move PFS sales and fitting events to one of the local bars like Lamplighters.

People will wear and use what they are comfortable in. Make PFD's Cool like a Rhum Hat or Bacardi Swag Bag.

Discounted easily available to the group safety gear. Maybe draw for one refund from the life safety investing group.

Flame On!